AGENCY
Movement Strategy
Client
Paramount Plus
Year
2023
Decanting Frasier's 30-year vintage
Frasier fans are always clawing at new ways to interact with the original series. To celebrate the 30th anniversary, we opened up a Frasier advice line from his radio station KACL to give the fans some much needed advice before the launch of the new series.
Promoting Across Social
The fans love it.
Over 12,000 likes organically.
But more importantly, we had more than 7,000 unique callers to the hotline.
