AGENCY
VaynerMedia
Client
Don Julio
Year
2020
Unlocking A New Year
Don Julio 1942 is so delicious and exclusive, the company had to plant a whole new agave farm to keep up with demand in 2020.
To ring in the New Year with a first sip of something special, I pitched this idea to create Don Julio's first time-locked cap that would open at the stroke of midnight. With the help of Big Sean, Nicholas Braun (aka Cousin Greg), Dillon Francis and a couple members of the #42Crew, these bottles unlocked a better start to the new year.
🥂Cheers🥂
